Move Fast and Fix the Planet

The playbook for scaling clean tech innovation

Move Fast and Fix the Planet: The Playbook for Scaling Clean Tech Innovation, by Jonathan Weitz

Praise for the book

“Move Fast shows how better technology, lower costs, and smarter capital are accelerating progress in ways the headlines often miss.”
Jigar Shah, former Director of the US Department of Energy’s Loan Programs Office, co-founder of advisory firm Multiplier, and co-host of the Open Circuit podcast
“Delivers a data-packed and timely must read for entrepreneurs, investors, and practitioners driving the transition of energy and industry.”
Cody Simms, Managing Partner, MCJ, and host of the Inevitable podcast
“A profoundly important book, Move Fast and Fix the Planet manages to be both harrowing and hopeful. Author Jonathan Weitz spells out, in excruciatingly well researched detail, what we are up against, and why a clean energy transformation remains feasible. Whether you’re an expert, or just wading into the conversation for the first time, this book will be an invaluable resource.”
Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School, and author of Right Kind of Wrong: The Science of Failing Well
“A clear-eyed, practical, and energizing playbook for the next era of climate innovation. Weitz understands that the clean economy is already reshaping markets, supply chains, policy, and competitiveness. For business leaders, investors, policymakers, and entrepreneurs who want to move from ambition to implementation, this is an essential guide.”
Freya Burton, Chief Sustainability Officer & Head of Europe, LanzaTech
“Founders building climate solutions know the technology is ready. What we need are partners willing to move at our speed. Move Fast and Fix the Planet gives business leaders the roadmap to become those partners.”
Tiya Gordon, Founder, Itselectric

Clean technologies are winning...

... because they increase affordability, energy security, and resilience. As a result, investors are allocating capital to them and adoption is growing worldwide.

But not fast enough. Worsening climate hazards expose the risk of delay.

Corporate leaders who recognize the value creation opportunity and move quickly to adapt will find profitable growth and lower risk. Those who wait will face disruption.

Move Fast and Fix the Planet is the playbook for competing in the low-carbon economy. Its practical approach is grounded in what’s working today, drawing on original research covering more than 400 companies and 5,000 climate tech startups.

Who this book is for

  • Executives and board members

    Allocate capital to growth markets, apply AI to the biggest challenges, and improve cost efficiency.

  • Sustainability leaders

    Implement transition plans faster, connect decarbonization to strategy, and deliver business outcomes.

  • Heads of corporate innovation, venturing, and M&A

    Find startup partnerships, untapped revenue streams, and new business models.

  • Entrepreneurs

    Close funding gaps, secure corporate customers, and reach commercial scale.

  • Investors

    Find growth value pools and ways to reduce portfolio risk.

  • Policymakers

    Improve affordability and boost competitiveness through programs that catalyze private capital.

  • Philanthropy and NGO leaders

    Place grants for systemic impact and build coalitions that mobilize corporate action.

  • Young professionals

    Drive real change and find career opportunities in clean tech.

Inside the book

Urgency

1.

We need to move faster

Climate hazards are accelerating, and deploying solutions that are already available is vastly more affordable than the escalating cost of delay.

2.

The clean economy race is on

Falling costs, technology, industrial policy, and rising global demand are turning the clean economy into a race for competitiveness and growth.

3.

Clean tech creates value and disrupts markets

Clean technologies create value through new revenue, lower costs, and greater resilience; they are also disrupting business models in every industry.

Strategy

4.

Wire sustainability into strategy

Companies create lasting advantage when they connect sustainability to competitive strategy, innovation, and capital allocation.

5.

Plan for the future you can’t predict

Strategic foresight helps leaders prepare for the climate-related opportunities and risks ahead.

Transformation

6.

Align the operating model

A whole-enterprise approach to climate transition that aligns capital, governance, talent, supply chains, product innovation, operations, and AI.

7.

Shift the portfolio for sustainable growth

Climate-aligned portfolio strategy strengthens the core business and opens new growth markets.

8.

Cut costs and emissions

The SHAPE framework helps organizations uncover efficiency opportunities that reduce operating costs and environmental impact.

Growth

9.

Partner with clean tech startups

How companies use startup partnerships, open innovation, corporate venturing, offtake agreements, and M&A to scale clean technologies.

10.

Grow new climate-aligned revenue

A repeatable venture-building method to turn sustainability challenges into new businesses, shorten time to market, and build an innovation culture.

11.

Adapt the business model

Business model innovation supports the climate transition and clears barriers to adoption.

Collaboration

12.

Build coalitions that move markets

Alliances overcome systemic challenges by signaling demand, sharing knowledge, and mobilizing public and private capital.

13.

Advocate for bold climate policy

Proactive, science-aligned policy advocacy accelerates deployment, strengthens competitiveness, and expands clean technology markets.

14.

Take Action

The technology and economics are ready, and the choice is ours: will we invest in the transition and move fast enough to fix the planet?

About the author

Jonathan Weitz

Jonathan Weitz is the founder of climate tech company Marceta PBC, and co-founder of Bounded AI. Previously, he was a managing director at Accenture. He has worked with global corporations on sustainability innovation, AI strategy, M&A, partnership development, and venture building. He mentors climate tech founders on commercialization and business model development. Jonathan lives in Brooklyn, New York, with his wife and two children.

Connect on LinkedIn ↗

Put the strategies to work

Get the resources

The book’s companion resources include templates, metrics, an AI implementation tool, and an executive summary for leadership teams to help you apply the strategies in your organization.

shape methodologystrategic foresightbusiness model frameworkstartup partnership frameworkoperating model frameworkpolicy advocacy canvas

Templates & frameworks

Executive slides version

An executive summary for leadership teams.

AI implementation tool

Sources cited in the book

Explore the research, chapter by chapter.

Browse the sources →

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Move Fast and Fix the Planet
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